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Lawrence: the kick-ass eight-piece family band reshaping the music business

July 9, 2024

Lawrence: the kick-ass eight-piece family band reshaping the music business

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Transcript

  • S
    SPEAKER_00

    Vitamin Water was born in New York because New Yorkers wanted more.

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    SPEAKER_00

    Like more flavor to go with all the flavor.

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    SPEAKER_00

    A refreshing drink after climbing six flights of stairs to a walk-up apartment or standing in the subway station in 100 degree heat.

Shownotes

In today’s volatile music industry, many artists struggle to navigate the pitfalls of touring, the whims of social media, and the inequity of exploitative contracts. But Lawrence, an eight-piece band led by siblings Clyde and Gracie Lawrence, provide a beacon of hope. Combining exceptional talent, savvy business acumen, and a familial bond, they've forged an uncanny path as a band. From testifying before Congress to tackle industry monopolies, to managing their tour logistics and branding, Lawrence seamlessly blends the artistry of music with the realities of a family-run enterprise. Their perseverance and authenticity shine through their newest album, aptly named "Family Business.”

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